Before you add more content or build more links, it helps to know where your local SEO stands today. This audit walks through the checks that matter most for Michigan businesses, with AI handling the tedious comparisons and you making the final calls.
Step 1: Check your Google Business Profile
Confirm your business name, address, phone number, hours, categories, and service areas are accurate and complete. Ask AI to compare your profile against two or three local competitors and point out what they list that you don’t.
Step 2: Audit your citations
Collect the listings for your business on directories and review sites. Paste them into an AI tool and ask it to flag any differences in name, address, or phone formatting. Fix the mismatches first, since inconsistent details can confuse search engines.
Step 3: Review your regional pages
List your service pages and the cities or regions each one targets. Look for pages that are nearly identical apart from the city name, and for regions you serve that have no page at all. Those are your biggest opportunities.
Step 4: Look at structured data and reviews
Test your key pages with Google’s Rich Results Test to confirm your structured data is valid. Then skim your recent reviews and ask AI to summarize common themes, which often reveal the questions your pages should answer.
Turn the findings into a short to-do list
- Fix profile and citation errors.
- Rewrite or merge near-duplicate regional pages.
- Add pages for regions you serve but haven’t covered.
- Correct any structured data errors.