AI can draft a local landing page in seconds, but readers and search engines can tell when a page has no real voice behind it. The goal isn’t to avoid AI. It’s to use it for speed and then make the result unmistakably yours. Here’s a simple process for Michigan marketers.
Start with your own raw material
Before you prompt anything, gather what only you know: customer stories, common questions, the neighborhoods you serve, and how you describe your work out loud. Give AI that material and ask it to organize it, rather than inventing content from scratch.
A five-step editing pass
- Cut the filler. Delete generic openers and phrases that could apply to any business in any state.
- Add a real local detail to every section. A street, a landmark, a season, or a local event makes a page feel grounded.
- Check every fact. Confirm names, addresses, hours, prices, and service details yourself.
- Read it out loud. If it doesn’t sound like something you’d say to a customer, rewrite it.
- Add a clear next step. Tell readers exactly how to call, book, or visit.
Create a simple voice guide
Write down a short list of words you use, words you avoid, and the tone you want, such as friendly and direct. Paste it into your prompts so every draft starts closer to your voice and needs less editing.